Founder story

I built the iron I'd actually take.

A letter from Amanda, founder of CAVAÉ, for the woman who's been told she's fine and knows she isn't.

Amanda, founder of CAVAÉ, leaning in her home office doorway

My ferritin was 14 the day my doctor told me I was fine.

Before any of this, I was a runner. Not a fast one. But I never skipped. Five mornings a week, out the door before anyone in my house was awake. Same roads. Same hills. That hour was the part of the day I got to keep. Everything else belonged to somebody.

Then it crept up on me. My easy runs stopped feeling easy. My legs felt like concrete by the second mile. I was walking hills I used to fly up. And I blamed myself. I'm getting older. I'm not sleeping. I've let myself go. So I trained harder, and I got worse.

I know what tired from training feels like. This wasn't that.

By two in the afternoon I was reading the same email over and over. There was hair in the shower drain. I was out of breath on my own stairs. I kept finding a separate excuse for each one. Finally I went in. They ran my labs. My ferritin was 14. And my doctor looked right at that number and told me I was in the normal range.

Then she asked if I might be depressed.

I sat in the car and read that lab sheet three times. I thought I'd leave with an explanation. I left wondering how to explain myself better.

What you're supposed to do.

I went back. I pushed. Iron became part of the plan, and I thought, good. This is something I can do.

The first pills made me sick every morning. Then I tried the gentle ones. And this part is embarrassing. I'd skip a day because my stomach hurt. Then two. Then I'd find the bottle weeks later in the back of the drawer, half full.

I had a whole drawer of half-empty iron bottles. I bought every one of them thinking, this time, I'm going to finish it.

Nobody quits iron because she's lazy. She quits because every dose costs her something.

That's the part I wish people understood. Every bottle in that drawer was bought with good intentions. And then taking it became something I negotiated with myself about every single morning.

That drawer is where CAVAÉ came from.

The morning after you buy it

I'm not a doctor. I'm the woman with the drawer.

I got tired of the whole industry acting like buying the iron was the hard part. It isn't. The hard part is the morning after you buy it. And the morning after that.

So I sat down and wrote out what I actually needed:

  1. No pill to swallow.
  2. No glass of water to go find.
  3. Nothing I'd have to force down.
  4. Small enough to live in my bag.
  5. Something that tastes like it was made for a person.
  6. One a day, at a dose my stomach could live with.
CAVAÉ Melt tin and a single strip packet on a kitchen counter

What I built

So I built CAVAÉ Melt.

It's a thin raspberry strip. You put it on your tongue and it melts. That's it. It's the easiest thing I do all morning.

Iron
19 mg as ferric saccharate, a full day's value
Folate
As folic acid
Taste
Raspberry, sweetened with monk fruit and stevia, no sugar
In the tin
30 strips, each in its own packet
How
One a day. No pill, no water.
Diet
Vegan, gluten-free, dairy-free
See CAVAÉ Melt

About a dollar a day on the six-month supply.

  • FDA-registered facility
  • GMP certified
  • WHO quality standards
  • Every batch tested in-house

In her words

The questions I get most.

"A strip? Isn't that just a gimmick?"

No. It's iron. The difference is what happens on day nine, when the pill would already be in the drawer. The dose that matters is the one you take every day, for months.

Get your ferritin checked before you start, and again after a few months. Ask for the actual number, not just "normal."

"Nineteen milligrams. Isn't that low?"

A lot of pills have three times that. I took them. I couldn't keep taking them. This is a full daily value, every day, in something you don't have to force down.

And if your doctor has you on a specific plan, or you need an infusion, do that. Please. This is for the woman with a drawer like mine.

"It has folic acid. What if I have MTHFR?"

Yes, it's folic acid. It's the question I get more than any other, and it's fair. Here's what the CDC's own page says: people with an MTHFR variant can process all types of folate, including folic acid. The common variants are not a reason to avoid it. And the most common one? More people in this country carry it than don't.

Read the CDC page yourself

"It's not cheap."

It's a real purchase. I won't pretend it isn't. On the six-month supply it works out to about a dollar a day, and there are smaller supplies if you'd rather start there. And there's a 60-day money-back guarantee.

Amanda on her front step after a morning run

One more thing

People ask if I still run.

I do. Slower than I was at thirty-five. I leave the watch at home now. But I'm out the door again, before anyone else is awake. That hour is mine again.

If there's a half-empty bottle in the back of your drawer, it doesn't mean you didn't try. It means the pill was the problem.

Amanda

Founder, CAVAÉ

The promise

One strip a day. Sixty days to decide.

One raspberry strip a day, with a 60-day money-back guarantee.

See CAVAÉ Melt

Guarantee terms